About
Coach first. Tracker second. Comedian third.
SwoleCraft exists because form-check apps can't program and trackers can't see. We are building the loop that does both — then giving it a personality worth training with.
The core is Harry Spotter, the planned on-device computer-vision form engine. Around that roadmap, SwoleCraft is building a progressive-overload engine, an interactive muscle model, and a tone dial that goes from Full Fantasy through Light Touch to Straight Talk. The current website is a foundation prototype, not the finished vision product.
We don't sell broscience. Where the industry markets myths — muscle confusion, the anabolic window — we ship the effective kernel and say so in the app. Users trust coaches who tell the truth; it turns out they also stick around longer.
The cast
Persona registry
One character per surface, no crowd scenes. Display names come from the persona registry so the cast stays consistent and can be changed without rewriting product surfaces.
Dumbbelldore
Macro planning, weekly reports, progressive overload, and mind-muscle explanations
coach.head
Harry Spotter
On-device form analysis and its loading and status moments
engine.vision
Ron Wheezly
Standard cardio companion
module.cardio
Lord of the Rigs
Bodyweight, rings, and bar skill trees
module.calisthenics
Sirius Rack
Equipment inventory, substitutions, and equipment-aware plan generation
module.rack
Prisoner of Azka-bicep
Deload and injury-recovery mode
state.recovery
The Order of the Flex
Community feed and creator-program umbrella
feed.community
Expecto Lift-Onum
Personal-record action and celebration
button.pr
Hourglass of Gains
Rest timer
timer.rest
Ministry of Muscle
Settings and account shell; privacy and deletion actions remain literal
settings
The Sorting Hat
Onboarding training-archetype questionnaire
onboarding.quiz
O.W.L.s
Quarterly fitness assessment weeks
exam.quarterly
The Pensieve
Explicitly opt-in retained form-video vault
vault.videos
The Marauder's Heatmap
Weekly muscle-coverage heatmap
map.weekly
Press kit
For journalists & partners
Boilerplate
SwoleCraft is building a cross-platform fitness coach around deterministic training logic, an on-device computer-vision roadmap, and an interactive muscle model — wrapped in a gym-wizard personality layer. The current release is a foundation prototype; live form analysis and the full muscle model remain roadmap work.
Brand marks
Dark backgrounds only; the wordmark carries its own glow. Full asset pack (avatar renders, store shots and founder photos) remains beta launch work; generation prompts live in the design repo.