Proposed launch pricing
AI depth is what sells Pro. Dignity is free.
This is the current packaging proposal, not an offer for sale. The design principle is stable: basic logging and data export stay outside the paid fence.
Free
$0
forever
Launch target: a useful tracker with local logging and a clearly scoped on-device analysis tier.
SwoleCraft Pro
Most popular$12.99/mo
or $79.99/yr · 7-day trial on annual
Proposed bundle for higher-cost cloud analysis and advanced coaching surfaces.
Founders' Order
$199
lifetime · capped at 500 members
Proposed limited founder tier. Availability, price, and terms are not final.
Proposed fence
Feature by feature
Planning matrix only; regional pricing and discounts are not final.
| Feature | Free | Pro |
|---|---|---|
| Tracker, plate math, PRs, templates | Full, forever | |
| Live form mode (on-device) | Rep count + ROM + basic flags | + Form Ghost, tempo trainer |
| Deep Analysis (cloud form reports) | 3 / month | Unlimited fair-use |
| Coach chat (Dumbbelldore) | 10 msgs / day | High cap |
| Progression engine | Core double progression | + readiness autoregulation, plateau interventions, rep-quality gate |
| Muscle model | 2D map + weekly heatmap | 3D model + Personal Activation Map + history |
| Programs | Templates + 1 active AI plan | All creator programs + spreadsheet import |
| The Pensieve vault | 5 clips | 50 clips + side-by-side compare |
| Watch app | Logging + heart rate | + tempo haptics, auto-rep assist |
| Data export | CSV, always — it's your data | + full JSON/API |
No display ads. Ever. Ads in a coaching product are brand corrosion with a CPM.
Paywalls are contextual and never mid-workout — you'll meet one when you tap a locked feature, not when you're under a bar.